by Jaredd Galloway, ETA Certified Payments Professional
Over the last 15 years working in merchant services I’ve basically seen and heard it all. Every service provider, sales office or bank has a their own approach to pricing, equipment and even service. So with so much disparity in the industry when it comes to something as simple as knowing your rate, picking a merchant service provider can often be an overwhelming and daunting task. For me, I‘ve always taken a very simple approach when advising prospective or even existing clients on rates and equipment options; be honest in my recommendations for equipment, provide a clear and transparent pricing structure, and to provide top notch personalized customer service. Sounds simple enough, but for many small and medium sized business owners it can be challenging to find an organization or a merchant services professional that has theses basic concepts. Having said that, here are three reasons I feel you should consider my organization uSwipe and Clover products for your business:
1. Savings – Who doesn’t want to save money?!? As a business owner, your bottom line is what’s most important. Every penny you can save on merchant services will get you that much closer to running a profitable business. At uSwipe, we take great pride in understanding rates better than our competition to ensure you are in a pricing structure that is profitable for your business. We customize rates based on your processing activity and the card types you are accepting. Why focus on the base rate when 80% of your transactions are Rewards cards? Send us your current processing statement and we provide a true line by line comparison for you to review before you make the switch. We even guarantee the savings will be there on your first uSwipe statement.
2. Technology – the Clover product family is one of the most, if not the most, advanced merchant processing systems I have ever seen. The beauty of the Clover products is they can be tailored for each and every business type. The Clover Mini, for example, can be used simply as a credit card machine with the basic software package or you can add a cash drawer and download Apps to make it the central part of running and managing your business. With 3G, WiFi & complete mobile options, Clover has a product and software type for every scenario or situation.
3. Service – Often the most overlooked aspect to finding a merchant service provide is service! Our Relationship Managers at uSwipe are more than just sales reps. They are selectively chosen and trained to provide only the best personalized service for their clients. In addition, uSwipe employs Electronic Transaction Association Certified Payment Professionals, or ETA CPP, like me! From the ETA website, “The ETA CPP program sets the standard for professional performance in the payments industry and is a symbol of excellence. It signifies that an individual has demonstrated the knowledge and skills required to perform competently in today’s complex electronic payments environment.”
In addition to these reasons, the most important aspect to finding a good merchant service provider is to find someone who is genuinely trying to advise you on what is best for your business and not their pocketbook. I can’t tell you how many times I’ve seen proposals and promises of savings followed by an invoice asking for $1000 more than the cost of equipment… Honesty, transparency and accountability can be challenging to find in the payments industry at times. I know you can find them here at uSwipe. Give us a shot!
About the Author:
Jaredd Galloway is an Electronic Transaction Association Certified Payments Professional overseeing and providing merchant accounts for tens of thousands of small and medium sized business owners since 2002.
uSwipe Inc is a registered ISO of Wells Fargo Bank, N.A., Walnut Creek, CA.
The Clover trademark and logo are owned by Clover Network, Inc., a First Data company. All other trademarks, service marks and trade names referenced in this material are the property of their respective owners.